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PRESS RELEASE
05/1/2023
HighRoad Adventure Gear is rebranding to STōD Gear Company!
The same premium quality, American made products will continue to be available under our new company name STōD Gear Company (pronounced "stowed"). We’re excited to embrace this catchy new name that we feel better defines the direction of our current and future product lines.
Our patent pending WoodGaiter® and TreadPack™, the only products produced under the HighRoad Adventure Gear name, will continue to be produced in the USA with the meticulous attention to detail that you're accustomed to, but now under the name of STōD Gear. As we complete the transition to this new company name over the course of 2023, the name HighRoad will no longer be associated with our premium quality adventure gear.
There are hundreds of them out there, so if you happen to see one of our popular WoodGaiters or TreadPacks with the HighRoad Adventure Gear label on it, rest assured that the same product is now available from STōD Gear Co.
Check us out at stodgear.com.